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Pinterest is, in its own words, "an online pinboard. Organize and share things you love." Go to the home page now. Find something interesting. Click on it. You'll see quickly how it works. The image appears, with comments, along with information about who pinned it, where they got it from (for example, I clicked on a recipe photograph and it took me to the recipe page on the author's blog), and what board it was pinned to. Other users can also "like" and "repin" to other boards.
Further Reading
For more information, read these blog posts from ViralBlog and Jeff Bullas. There are lots of statistics and research results in this post on SocialMouths.
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