Yesterday I linked to an article about using Pinterest to promote your business. This was the latest in a series of references I'd seen on social media web sites and blogs. Today there are more. When you see one person writing about a social media web site it's usually interesting in itself. When you see more than one writing about the same site, it becomes more significant. When you see more than one writing about the same site on the same day it's probably time to sit up and take notice.
Pinterest is, in its own words, "an online pinboard. Organize and share things you love." Go to the home page now. Find something interesting. Click on it. You'll see quickly how it works. The image appears, with comments, along with information about who pinned it, where they got it from (for example, I clicked on a recipe photograph and it took me to the recipe page on the author's blog), and what board it was pinned to. Other users can also "like" and "repin" to other boards.
For more information, read these blog posts from ViralBlog and Jeff Bullas. There are lots of statistics and research results in this post on SocialMouths.