Wednesday 22 May 2013

Did you Mean to Mention me on LinkedIn?

LinkedIn recently added the new Mentions feature with the usual blaze of publicity, but like a lot of recent changes it's taken a while to propagate to all users, and in this case, to all browsers.

This is a great way to increase social interaction with those within and outside your immediate network. However, there have been some interesting side effects, and it's worth spending a moment looking at how Mentions work in LinkedIn.

You can try it for yourself by starting to type a status update. If at any point  you enter an "@" symbol, Mentions will kick in:

It also triggers if you enter the name of a person or company, but only if you've started it with a capital letter:

You can autocomplete the typing of a name at any time by pressing the Enter key. A Mention will be shown with the text against a grey background.

So what's the catch? Well, I've seen a few LinkedIn status updates inadvertently Mentioning companies because their names are based on words used in everyday language which could start a sentence, and hence be capitalised when typed. I took a screenshot of this great example which I saw soon after Mentions was rolled out:

This was a comment on a piece of good news announced by a company, and my connection simply wanted to say "Congratulations" - but inadvertently interacted with a French company of the same name.

As always, you should check anything you say on LinkedIn, and other social networks, as carefully as you can, whether it's a status update or your profile text.

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