Friday, 22 February 2013

3 Things to Never Spell Wrong on LinkedIn

Photo credit: Cubosh on Flickr
I've seen several comments over the past few weeks about spelling, grammar and general accuracy in LinkedIn profiles, CVs, and other important professional documents. Some of these comments have contained errors themselves. The irony of it all.

Spell check can help you with this of course, but there's a limit to the number of scrapes it can get you out of. There's no substitute for checking. Having said that, certain parts of your profile will always get more attention than others, so you should give them (even) more attention yourself.

Here are 3 Things to Never get Wrong

Your Job Title

You might think I'm making this up, but a quick trawl through LinkedIn for those working in "apllication" development will show otherwise. Even as I type, the bad spelling has been flagged up, so there's really no excuse here. Another favourite is confusion of "principal" with "principle". Spell check won't help you here, but if this word is in your job title, you're probably quite high up the food chain, and it'll be on your business card, so check it there.

Your Employer

Contain your incredulity, and search LinkedIn for "AXA Insuranec". You're unlikely to get head hunted by a large corporation if you can't spell the name of the one you're currently working for correctly.

Your Mega Client

Last year I saw a LinkedIn status update from someone in my network proudly announcing a major report he had been commissioned to write for his client, "Erst & Young". One has to hope the client was correctly referred to as Ernst & Young in the final version of the report.

Why this Matters

In an increasingly complex world, accuracy is everything. Mistakes such as these will demonstrate that you: either don't know about, or don't use, tools which are there to assist you; don't check your work; don't care about your current job, employer, or client. As employers and potential clients make increased use of LinkedIn, presentation skills (or a lack of them) will be one of the factors used when deciding who should be on the short list.

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